Workshop on Digital Marketing (Physical) Students

Fees: Member ₹590/- (Physical Workshop)

Event Date	18-04-2022 5:00 pm
Event End Date	19-04-2022 7:00 pm
CPE Credit Hrs	4
Location	ICAI Tower, Bandra Kurla Complex, Bandra East

Topic	Speaker
18th & 19th April 2022 : 05.00 pm to 07.00 pm
Digital Marketing & its benefits: What is digital marketing? Impact of digital technology & media Consumer behaviour in the digital age Insight on understanding consumers, market actions and marketing communications Digital Marketing - forms and platforms. Examples and cases. Impact and benefits. How can this benefit users? Brands & Branding Definitions and context; differentiation & relevance Consumer value ladder Brand identity & brand positioning Brand values & personality Building brands & brand extensions Concept of Brand Equity	Mr. Jayanta Sengupta

For all queries related to program email us on wircevents@icai.in or can call on 022-33671424 / 17

Kindly note registration will be closed half hour before the program.